Privacy Policy

This policy explains what data Lumoro collects, why we collect it, how we protect it, and what rights you have over it. We believe privacy policies should be readable, so we wrote this one in plain English.

Information We Collect

Account Information

When you sign up for Lumoro, we collect:

Your first name
Phone number
Email address (optional, for updates and receipts)
Preferred wake-up time
Timezone (auto-detected from your device)

Onboarding Data

During the onboarding quiz, we collect:

Challenges you're working through (stress, anxiety, sleep, etc.)
Wisdom style preferences (philosophy, neuroscience, poetry, etc.)
Exercise and stretching preferences
Personal goals and desires
Any free-text responses you provide
Your assigned archetype (determined from your quiz answers)

Behavioral Data

As you use Lumoro, we collect:

Daily mood scores (1–10 ratings you reply with)
Reply timestamps and response latency
Check-in question responses
Engagement patterns (which days you respond, which you skip)
Skip patterns (which exercises or prompts you tend not to complete)
Streak and completion data

Device and Technical Data

We also collect:

IP address (recorded at signup for compliance)
Browser type and device type (when visiting our website)
Consent timestamps (when you agreed to receive messages)
Referral source (if you signed up through a shared link)

Analytics

We use PostHog to collect anonymous, aggregate website usage data. This helps us understand how visitors interact with our site. No personal data is shared with PostHog.

How We Use Your Data

Deliver your daily reset — personalized SMS content based on your archetype, preferences, and wake-up time
Assign and evolve your archetype — your quiz answers determine your initial archetype, and behavioral patterns may refine it over time
Generate adaptive content — in month 2 and beyond, your mood trends, engagement patterns, and check-in answers shape what content you receive next
Track your progress — mood trends, streaks, and completion rates that power your weekly recaps
Send weekly progress recaps — summaries of your week including mood trends and streak data
Improve the service — aggregate, anonymized patterns help us understand what's working and build better content
Process payments — when paid billing launches, your payment information will be processed by Stripe

How We Don't Use Your Data

We want to be explicit about what we will never do with your information:

We never sell your data to third parties. Not now, not ever.
We never share your data with advertisers.
We never use your data for targeted advertising.
We never share your data with data brokers.
We never share your data for marketing purposes with any third party.

SMS Consent and Communications

You opt in to receive SMS messages from Lumoro by providing your phone number and checking the consent box during onboarding. This constitutes your express written consent under the Telephone Consumer Protection Act (TCPA).

Frequency: 1–2 messages per day
Content: Daily morning resets, weekly recaps, and occasional service updates
Rates: Message and data rates may apply depending on your carrier and plan
Opt out: Reply STOP to any Lumoro message at any time. All messages stop immediately.
Support: Reply HELP for assistance

Your consent to receive SMS messages is not a condition of purchasing any goods or services. You can opt out at any time without penalty.

Data Storage and Security

Your data is stored on secure servers with industry-standard encryption in transit and at rest. Access to personal data is restricted to essential personnel only. We conduct regular security reviews of our infrastructure and practices.

No system is 100% secure. While we take every reasonable measure to protect your data, we cannot guarantee absolute security. If we become aware of a data breach that affects your personal information, we will notify you promptly.

Lumoro does not store credit card numbers, bank account details, or other financial information. When paid billing launches, all payment processing will be handled by Stripe under their own security standards and PCI compliance. See Stripe's Privacy Policy.

Data Retention

Active accounts: Your data is retained for as long as you use Lumoro.
After opt-out: When you text STOP, we delete your personal data within 30 days. We retain only your phone number and opt-out status to ensure we never message you again.
Full deletion: Email hello@trylumoro.com and we will remove all of your data, including your phone number and opt-out status, within 7 business days.
Anonymized data: Aggregate, anonymized usage data (with no personally identifiable information) may be retained indefinitely to improve the service.

Third-Party Services

We use a small number of third-party services to operate Lumoro. Each processes only the minimum data necessary for their function.

Twilio — delivers SMS messages on our behalf. Twilio processes your phone number for message delivery and delivery status reporting. See Twilio's Privacy Policy.
Stripe — will handle payment processing when paid billing launches. Stripe will process your payment information under their own privacy policy and PCI compliance. See Stripe's Privacy Policy.
PostHog — provides anonymous, aggregate website analytics. No personally identifiable information is shared with PostHog. See PostHog's Privacy Policy.

We do not use any other third-party services that receive your personal data.

Cookies

We use minimal, session-based cookies on our website. These cookies are used to maintain your session during a visit and do not track you across other websites. We do not use advertising cookies, retargeting pixels, or cross-site tracking of any kind.

Your Rights

You have the right to:

Opt out of all SMS messages at any time by replying STOP
Access a copy of all personal data we hold about you
Delete all of your personal data from our systems
Correct any inaccurate information we have about you
Port your data in a machine-readable format upon request

To exercise any of these rights, email hello@trylumoro.com. All requests are processed within 7 business days.

California Residents (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights:

Right to know — You can request a detailed description of the personal information we have collected about you in the past 12 months, including the categories of data, the sources, the business purpose, and any third parties with whom it was shared.
Right to delete — You can request that we delete all personal information we have collected about you, subject to certain exceptions permitted by law.
Right to opt out of sale — We do not sell your personal information. We have never sold personal information and have no plans to do so.
Right to non-discrimination — We will not discriminate against you for exercising any of your CCPA rights. You will not receive different pricing, a different quality of service, or be denied service for making a privacy request.

To submit a CCPA request, email hello@trylumoro.com with the subject line "CCPA Request." We will verify your identity before processing your request and respond within 45 days as required by law.

Children

Lumoro is not intended for anyone under 18 years of age. We do not knowingly collect personal information from minors. If we learn that we have collected information from a user under 18, we will delete their data and cancel their account immediately. If you believe a minor has signed up for Lumoro, please contact us at hello@trylumoro.com.

Changes to This Policy

We may update this privacy policy from time to time. If we make significant changes to how we collect, use, or share your data, we will notify you via SMS before the changes take effect. Minor clarifications or formatting changes may be made without notice.

Continued use of Lumoro after notification of changes constitutes acceptance of the updated policy. The "Last updated" date at the top of this page reflects the most recent revision.

Contact

For any questions about this privacy policy, your data, or to exercise your rights, contact us at:

hello@trylumoro.com

We respond to all privacy inquiries within 7 business days.